Showing posts with label Imagination. Show all posts
Showing posts with label Imagination. Show all posts

Friday, December 19, 2008

Apple buys Imagination for iPhone


Fruit themed tech cult Apple has bought more than 3.6 per cent of the UK-based Imagination Technologies Group. Imagination is know for its graphics technology blueprints that served for example as the foundation for Intel graphics chips in the past. 

Last year Apple secured a "multi-year, multi-use license" of Imagination's SGX/VXD graphics and video IP cores. The current iPhone and iPod touch generation uses Imagination's fourth-generation PowerVR MBX Lite 3D accelerator.  While this was just an improved of the second-generation chip that ran inside Sega's Dreamcast gaming console it had a tile-based rendering system to enable gaming.

It is now looking like Apple wants Imagination's more powerful PowerVR SGX/VXD cores for future iPhones. If it does that it will get OpenGL ES 2.0 compatibility and the Universal Scalable Shader Engine for hardware-accelerated, shader-based 3D graphics. It can also manage HD video on a mobile device with a power consumption comparable to the existing audio playback chips.